Maryam Taheri , University Professor and outstanding carpet designer (who has role in design, coloring of 3 biggest world's carpets) and Design Manager at "Big Rug Art International Group who has a record of cooperation with some famous brands in the world such as "Verseach" explains "Freud"'s carpet designs as"
Philosophy of weaving carpet in the beginning was created as necessary household in the regions with different environmental conditions and the coloring and designs also had reflection of it's nature. but this is not general in terms of cultural geography because if it was supposed that a carpet to be used as a warm covering in cold regions, why Germans never weaved carpets or why "Inka" Carpets in Old Peru was woven without knots? For each nation, the creative soul of his was prior to the imitation instinct and although when art was found, the first thing was the nature but natural elements against wish and will of human for creating art, in fact played the second role and completion and was artist's tools. 
Hand made woven carpet is an eastern adventure produced not only for house usage but was considered as spiritual need of Eastern people for creating piece and flat weft Belongs to Iran. Carpets existed in "Freud" room is the same, either from the type weaving and color and design were considered as noble Iranian Carpet (distinction of being these carpets Iranian goes back to presence of Turkey which claims that some of the carpets belong to them). The carpet hanged on the wall is Caucasian woven carpets. Caucasia is region between Caspian Sea, Black Sea, Van River and west-south is located in Turkey and east-south in Iran. 
One of the most attractive elements of Caucasian carpets is it's color which mostly contains "Bright Crimson" beside "dark blue" which gives a special glamour to the carpet. Prevailing Drawing (design)in Caucasian carpet is formed by Eight feather with Ribbon shape motifs , borders (edges) like reversed conjunction. Four main designs in Caucasian carpets edges are : Rotab, Chelipaye Gholab Dar , Shabdar Se Barg moteghabel and Tree design.Rugs on the bed is also the art of Caucasian tribes with design of "3 Toranj", or "3 Lozenge “and also geometrical shapes with bright and mature coloring, shows the carpet as the original IranianCarpet. The carpet spread out on the floor is one of the most beautiful handmade Haris of Iran which is most known for its big size. These big rugs with geometrical designs were woven for western market in 19th and 20th century in villages between Tabriz and Sabalan Mountains in an area named Heris which at first was called "Juraghan" and "Guravan" but later named as "Haris" famous for its most carpet weavings. The oldest rugs of Haris was formed from a common design of "Sarough Toranjdar) in late 19thcentury. 
Zigmond Frued was born in "Friberg, Moravi (now called Privor in Check Republic). His father was trader of wool and after bankruptcy in Moravi, immigrated to Laypzig of Germany with his family and later when Zigmond was 4 years old, they immigrated to Vienna, capital of Austria. Vienna was a city where Zigmond lived for about 80 years. He had a sofa in his room where his patients laid down on it and started his famous psychological method, means free concept of understandings.It could be said that this sofa was considered as gravity center of Freud’s room . because the main phycology works of Freud , either theory or practical, was performed around this sofa where the patients lay down and free themselves out and that is the reason why this sofa was the favorite of Freud, whereas at the time when Austria joined German Nazi and Freud had to run away from the anti-fascism waves and immigrate to England, he did all his efforts to take the sofa with himself to England and that is one of the reasons why later , this sofa (which is still in his room) was called as "the most famous furniture of the history". 
Hooman Atiyabi " indicates his reaction toward the atmosphere of Freud's Room :
Entering the museum or Zigmond Freud's house in London was just like attending a reception (ceremony). A ceremony with attendants of different decades in human history.From the beginning my presence in this place was clear (distinguished), re-studying (re-calling) the picture of Freud's most famous carpet made by Tribes of Iran which I was unaware of it before producing "Flying Carpet" Film. Before starting filming and at the same time by pro-producing of this literary work , most of carpet industry activists and ….were not aware of at least the story of this carpet and this made my joy of creating the pictures of the film double. Entering "Freud's house, books, statues, various medals from ancient to present , caught my sight and inspired my imagination. The simple furniture but at the same time sumptuous showed the beauty distinguishing of the owner. But the Iranian carpet and rugs filled me with excitement. Iranian "Ghashgayi Carpet" which was laid on the personal sofa of Freud and the way of putting it by all means, transferred complete feeling of Freud's time and his thoughts. I was so pleased to have the honor of picturing the last Plan of "Flying Carpet" and something inspired me that Art of Modern psychology owes Iranian noble hand weavings.
and i saw the love in the fingertips of a little girl Who was weaving her soul on the weft and warp of the life
In teachings and views, like some of other modern science viewers of psychology of his era, Freud believed in Mother of Nature and appointed considerable characteristics to it. Motherly energy of nature has non- indulgence (non-negligible) effects in the human spirit and soul. Since behavior guides and characters kinds of human beings contains psychic energy for outburst and setting, place of this kind of more complete energy, has found a specific importance toward psychologists. On the other hand, clear particulars of Iranian carpet specially of Iran Tribes is natural from beginning up to end of weaving , the yarns is taken completely from wool of sheep in the desert made by hand.
The colors are all herbal from the soil and rain, woven by the fingertips of desert weavers, all the designs and motives are taken from ancient civilization and culture and nature of Iran and at the end according to Freud, "Iranian Carpet" is a complete sample of Mother of Nature with hidden energy. Frued laid his Iranian carpet on his sofa while receiving his patients and explicitly believed that energy of "Mother of Nature" is transferred from inside the carpet to his patients while they were lying on and caused deep spiritual layers of the patients to reach higher levels with more comfort and with other words this energy would facilitate human's subconscious to awareness and this event is very considerable for therapy of patients soul. 
Atefeh Barzin "Character Researcher and analyst " ,who is expert (clear-sighted) in assessing (evaluation) of man's energy in the organization says: Human being and it's tastes are different and this difference cause the world to show more beautiful and colored. But with all these beauties , there is a common sense in the human soul which one part goes to a world without time, limit and place with a treasure of ancient heritage and the behavior of the person which is called "cumulative (collective) unawareness(subconscious). For so many years , in order to treat (psychoanalysis) the patients, Zigmond Freud used this adorned (decorated) sofa with carpets containing natural warm colors but all these years, maybe nobody noticed the carpets are Iranian or felt the warmth and spirit of these carpets affected on the patients. 
Unconsciousness and effect of it on the soul which at first was attracted Freud and later specifically by Yong, is the world inside the human being contains crystals potentially full of difficulty (knots, problems) and ancient patterns where are repeated and on the basis of effect of actual factors will reach to awareness and will have effect on spirit, behavior and speech of men.This warm colors in the carpet designs , with the painful hand of the people who have woven them by showing life and spirit of eastern in each row and always played withmolecules and crystals of human soul and took them to a world of their unconsciousness just like ecstasy of most famous artists.
Maybe the secret of success of this scientist was the correct tool for awakening inside world and reminding the remembrances which could solve the problems of person's soul in Iranian " Naturalism of Hand Woven Carpet Art" . who know? Until end of his life, Freud used his Iranian Tribe Carpet and at present this carpet is considered and known as the symbol of the famous psychologist.
Mahdiar Pirzadeh, designer and creator of "Big Rug Art" Brand, declares about the concept of Freud's brand vise and his carpets:
Despite necessity of changing to a concept of brand and also priority of "Carpet" on "Freud" or vise versa in the words dedicated to Freud, these two sentences draw my attention: Benefit of Beauty is not vivid. Cultural necessity of it can not be realized fully. By the way, civilization can not ignore it. Whoever has been affected by art, knows that value of it in life is like unlimited joy and relief .
In fact, a part of concept of brand area is taken from these two sentences which hides Freud's pride of art. Freud's room is filled with exquisites such as books, statues, medals, etc from all over the world and to be mentioned that various Iranian carpets and glims were the most famous furniture of his. Even one of the most famous carpets named "Soltan Abad" of Arak is kept with an American collectors. Therefore, "Freud" had these interests and tastes by nature. But affection of Iranian carpet on him, is a little bit mysterious. Some Articles found in American websites with title of "Relationship of Young Freud in Iran" shows his knowledge of Eastern lands and kind of Aryan root of his people’s motherland area. 
Freud's father was a wool merchant (main material for weaving and spinning) and most important was his relation with art and artists of his era, could have been fruitful in aggravation and strengthening his aesthetics. Freud has psychology of Leonardo Davinchi and his works in his record. On the other hand if we look at his meetings with Salvador Dali (pioneer of Soreal ) and his mind in symbolic interpretation of Dali’s works, we will realize that the form and motives and abstractions of Iranian tribes carpets, has meaningful affinity with what he was looking in western art (art is like challenging roles , commentary and discoding). All above is a record showing the importance of carpet and freud’s respect to this element as a factor for improving and recovering of his patient’s free mindings. And this gene wise behavior was inherited to his artist grandson Lucian Freud to be named a famous expensive artist and one of his works made on egg shell to be sold at 27000 pound. In fact it is not unlikely that despite Lucian Freud was an artist, he might have embezzled the heritage of his grandfather’s Iranian room. 
By : Maryam Taheri - Hooman Atiyabi -Atefeh Barzin and
Mahdiar Pirzadeh Tehran-Iran 2013
